Core values
These values form the bedrock for how we work together. They’re designed to inspire action, help us make decisions and set boundaries.
- Don’t skip the basics. We build good quality, well researched stuff that works for everyone. 
- We build in the open, so that people can see what we are doing and why we have done things. 
- Stay curious, humble and open to new perspectives. We take on feedback and change our work or our ideas. 
- Be inviting. Work with and for our peers and community — it’s a two way relationship. Actively encourage members of the team, people at GDS, and the wider community to get involved in our work. 
- Transfer power. Enable others to make decisions about the design system. Seek out people and ideas proactively that we can involve in activities. 
- Educate. We’re set up to do the harder work, but we can provide people with the knowledge and skills to iterate and improve the design system sustainably. 
- Evidence and research are golden get it when you can. But expect a bumpy road. It’s okay to make a call that turned out to be wrong. That’s how we learn and improve. 
- Care for, support and look out for each other. We look after the team’s health. We own our team and its ceremonies collectively. We create a safe and empathetic environment for each other. 
- Progress, don’t perfect. Focus on validating the riskiest assumptions. Highlight where the cost of being wrong is low. Trust the community’s insights to guide us. Iterate.